Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of ParentsBridging the gap between digital behaviors and social signals to real-world shopping experiences.
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Advertisers Can Directly Influence Amazon’s Alexa ResponsesIn May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience.At Amazon’s annual UnBoxed advertising event held […]
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Amazon Rebuilds Its Ad Platform Around AI AgentsGoodbye Amazon Ad Console, hello Amazon Ads Agent.
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Delta Air Lines Follows United in Building an Ads BusinessDelta has hired a former Deloitte and Digitas leader to run its media network.
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Holiday Ecommerce Shopping to Hit $275 Billion Despite Consumer Strain, According to AdobeAI and buy-now-pay later will grow while shoppers look for fun and value.
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McDonald’s Wants to Build a $1 Billion Ad BusinessThe fast-food giant is selling ads in its app and on kiosks.
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Best Buy Pitches Itself as a Media Production Company With Studios and InfluencersThe retailer is creating short-form video and other assets for advertisers.
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Lowe’s Pilots Drone Delivery as New Way to Quickly Buy Paintbrushes or BatteriesThe home improvement retailer is working with Alphabet’s Wing and DoorDash.
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Best Buy Is Selling Amazon Fire TV Streaming AdsPlus, more in-store ads are coming.
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A Social Commerce Playbook for the AI EraThis post was created in partnership with TikTokSocial media still has the power to reach consumers, but how it’s used along the purchase journey is changing, and brands must adapt.During […]
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