Convergent TV
News and trends across linear and connected TV, streaming platforms, and video advertising, plus insights from the networks, buyers, and creators driving change.
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2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% IncreaseThe VMAs reached 8.4 million viewers, an 11-year high.
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Marketers, You Have 9 Minutes to Earn AttentionThis post was created in partnership with ViantAs TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is becoming […]
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Holy H-E-Double Hockey Sticks: Adobe Is Bringing AI to the NHLNHL teams with Adobe as an Official Creative, Marketing, and AI Partner.
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Move Over, Taylor Swift. The Brands Are About to Spice Up the VMAsThe 2026 VMAs will have Bacardi, Spotify, and Dunkin’ creating moments you donut want to miss.
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Michelob Ultra Shoots and Scores Multiyear NHL PartnershipThe Anheuser-Busch brand becomes an official beer sponsor of the NHL in the US.
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How HBO’s Marketing Shined a Green Spotlight on LanternsThe DC Comics-based show is among the top five series launches of all time at HBO Max.
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TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of ConfidenceUS Joint Industry Committee re-certifies Comscore, iSpot, and VideoAmp for 2026-2028.
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Is Disney+ Adding Ads to Ad-Free Plans? Here’s What’s Really Happening.ADWEEK got clarification on Disney+’s subscriber updates after misinformation spread online.
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Paramount Gets Big Win for WBD Merger After Settlement NewsParamount Skydance agreed to settle a lawsuit brought by state attorneys general from 12 states.
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Disney Continues Leadership Shifts With Streaming ShakeupDisney names Adam Smith new DTC boss.
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