The Latest
An Accountant’s Playbook to Great Marketing ft. Sony’s Mary Yee
Plus, how analytics and creativity should work together, not against each other.
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The Trade Desk, Worried Stock Slide Could ‘Substantially Harm’ Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
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Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
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Zoom and Colin Jost Make the Case for B2B Comedy
The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology.
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Kate McKinnon Is an Evil CEO in Sequel to Zoom’s Bowen Yang-Led Brand Reset
The SNL alum fronts the next phase of the company's largest global campaign ever
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Samsung Taps Couples Therapy’s Dr. Orna Guralnik to Ease Phone Switching Fears
Samsung enlists Couples Therapy's Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching.
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Sonos’ New Brand Story Aims to Win Back Trust Two Years After Botched App Update
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.
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Apple’s First Foldable iPhone Could Reshape the Creative Canvas for Brands
Apple's first foldable iPhone could usher in a new creative format, ad leaders say.
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Amid AI Hype, Autodesk Turns the Spotlight on Human Makers
Autodesk's campaign puts real customers at the center of an emotional pitch for human creativity.
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Accenture Fills Vacant CMO Post with Veteran Technology Marketer Emma Chalwin
CEO Julie Sweet welcomes Chalwin as a "proven growth leader."
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Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
The request comes as OpenAI's ad business surpassed $1 billion in annualized revenue in August.
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The Trade Desk Sheds 15% of Staff on Heels of Lackluster Q2 Showing
The Trade Desk is cutting 15% of its global workforce, about 585 roles, CEO Jeff Green frames the layoffs as a move to sharpen focus and agility amid slowing growth.
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Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
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How Delta, Peanuts, and Yahoo Use Nostalgia to Reconnect Iconic Brands With Culture
Three communications leaders on turning major anniversaries into opportunities for cultural relevance and future growth.
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Nvidia Confirms Purchase of Hugging Face for Nearly $13 Billion
The deal is the chipmaker's second-largest acquisition as Nvidia stakes its future on open-source AI.
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