Agencies
Coverage of the world’s top advertising media and creative agencies, holding companies, independents, and boutiques, shaping brand strategy and the business of marketing.
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Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’Horizon Media’s CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
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The One Thing Agency Chiefs Want to Change Over the Next 12 MonthsFrom AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O’Dell and Walrus share their priorities for the year ahead
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Dave & Buster’s Hires New Agencies to Get More People Into Its LocationsThe brand appointed Gut for creative and Mediaplus to handle media buying.
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Gut Holds Onto Tim Horton’s Creative Account in Competitive ReviewGut has retained the Canadian creative account for Tim Hortons, the Canadian-based coffeehouse, ADWEEK has learned.
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Ben James Boomerangs Back to Crispin as CCOBen James worked at Crispin Porter Bogusky in its heyday. He hopes to bring them back through his unique approach to creative
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‘Better Not Bigger’: 24 Seven Launches New Agency Challenging the Holdco ModelThe staffing company launched 24 Seven Agencies, now housing Futureman, SketchDeck, and Markacy.
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4 Things We Saw Inside WPP’s New AI-Powered Production HubWPP’s flagship production hub Devon’s Point in London brings together human craft and AI tools.
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Folklore Hires Colle McVoy President to Lead Agency Into the FutureObele Brown-West said her feedback is already being processed into agency change
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Myron Nilsson Joins Ammunition as Agency Levels Up Creative AmbitionsNew CCO joins the B2B agency in what CEO Jeremy Heilpern describes as a big investment year.
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Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next AgencyAt Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment
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