Anatta - Shopify Platinum Partner

30,000+ SKUs. 8.3 million customer records. $1.5B in sales at risk. 31-day deadline. What did it take for Anatta to land a moonshot Shopify transformation? Answer: engineering prowess—and 3 unbreakable rules.

The activewear brands pulling ahead are the ones running 2–3 tests every month, all year, and every launch gets smarter because of it. That's the program we broke down last week with Claudiu Cioba, the Founder and CEO at Videowise, Matthew Bass, Director of Optimization at Anatta - Shopify Platinum Partner, and Shoplift's own Nick Selman, our VP of Revenue. The full replay is now available - along with 100 category-specific test ideas and a 12-month roadmap template to build your own testing program from scratch. Everything is free. Everything is built for DTC activewear brands on Shopify. Watch the replay here: https://lnkd.in/eKHRKmAR

Happening Tomorrow: The 2026 CRO Masterclass for Activewear Brands April 2nd at 11 AM EST, we're joining Shoplift and Videowise for a free, value-packed 60-minute session. Shoplift is the first CRO platform dedicated to Shopify and helps brands like Gymking optimize their digital experiences. Videowise is a Video Commerce Platform and works with brands like True Classic, Skullcandy, Dr. Squatch, and ILIA Beauty. You’ll get a look into our own optimization work for brands like Vuori, Stio, and Mack Weldon. What you'll get: • Learn the levers to CRO success for Activewear in 2026 — this is not a generic, one-size-fits-all webinar • 100+ test ideas unique to the category • A 12-month roadmap template you can use to build your own Activewear CRO program from scratch • Top tips from experts who work with the best Activewear brands in the ecosystem • You’ll also be able to ask us your most important questions heading into the summer shopping season. The activewear brands that pull ahead every year have one thing in common: they optimize all year long using a structured program. If you’re leading ecommerce or marketing for an activewear brand and want a clearer CRO roadmap for the year, this session is for you. Grab your spot: https://lnkd.in/e9EkWUzk #ecommerce #activewear #cro #shopify

Thank you to everyone who joined us last night for The Executive Table: A Private Tasting Experience at Lotus of Siam! The conversations, the company, and the chance to connect in person at a Las Vegas staple all made for a pretty special evening. A big thank-you as well to our partners at Recharge, Shopify, and Signifyd for bringing the dinner to life. A Shoptalk for the books!  #shoptalk #ecommerce #retail

Attention Activewear Brands: We are 1 week out from the CRO Masterclass session we're co-hosting with our friends at Shoplift and Videowise! Shoplift is the first CRO platform dedicated to Shopify and works with brands like Gymking. Videowise is a Video Commerce Platform and works with brands like True Classic, Skullcandy, and Dr. Squatch. You’ll also get a look into our work optimizing digital experiences for brands like Vuori, Stio, and Mack Weldon. On April 2nd, 11 AM ET, we’re sharing a deep, categorized set of 100+ high-impact test ideas you can use as a 12‑month optimization roadmap. We’ll explore: • What genuinely motivates activewear customers to buy online in 2026 • How to meet the unique needs of activewear customers across your homepage, product pages, cart, and checkout • Where UGC makes the most impact for conversions  • And a ton more vertical-specific optimization strategies tested in the real-world for big conversion gains If you’re planning spring/summer launches for an activewear brand, now is the time to tighten your conversion strategy, not when traffic spikes and you’re already behind. Save your spot now: https://lnkd.in/e9EkWUzk #ecommerce #cro #activewear #shopify

Anatta is growing! Meet some of the newest faces joining our team: • Justin Sabagh — Senior Project Manager • Anne Marie Puzzonia — Business Analyst • Eddie Spradley — Solutions Architect • Jahnavi Dabbiru — QA Engineer • Aftab Mansoori — UI Developer Swipe to see what inspires them outside of work → #career #workintech #anattacareers #hiring #shopify

We recently partnered with the BRUNT Workwear team to rebuild their experience on Shopify’s Horizon architecture. Our #1 goal was to remove the "speed tax" that high-volume merchants often pay on customer discovery. Here is what that looks like through the lens of the shopper: • Faster Discovery: By cutting JavaScript blocking time by 53% on collection pages, we’ve made browsing feel fluid. Shoppers can filter and scroll through workwear without a single "hiccup" in their flow. • Buying in Half the Time: Time to Interactive is down 53%. This means mobile shoppers, the heart of digital commerce, can move from "landing" to "buying" in nearly half the time it used to take. • A Premium Feel: We reduced page freezes (Longest JS Tasks) by 66%. The result? A site that feels as durable and high-quality as the boots BRUNT sells. • Accessibility Without Compromise: With a 26% lighter codebase, the experience is now lightning-fast for every customer, whether they’re on an office fiber connection or 4G at a job site. The Bottom Line: We’ve tuned the engine so the brand can shine. A smoother browse → PDP → cart path means speed is now supporting conversion instead of getting in its way. Comfort + durability, built for work: https://bruntworkwear.com/

Shoptalk is one week out, and a few of our most anticipated executive events are almost full! Here’s where you can connect with us: An Exclusive Dinner at Tender Steakhouse | March 23 | 6:30–8:30 PM To kick things off, Anatta will be joining our partners Elevar, Klaviyo, and Rise.ai for An Exclusive Dinner at Tender Steakhouse at the Luxor. This will be an intimate evening centered around great food, smart conversation, and a toast to growth in 2026 before the conference buzz begins. Send us a DM to request a seat. On March 25th, you can join us for two novel experiences away from the conference floor: The Executive Roundtable at Lotus of Siam | March 25 | 7:00–10:00 PM A private tasting experience designed for candid, high-value conversation in a more intimate setting. Our partners at Shopify, Recharge, and Signifyd are the co-hosts for the evening. Send us a DM to request a seat. The Executive Suite: Curated Denim Experience | March 25 | 2:00 PM A penthouse gathering for enterprise brand leaders featuring elevated hospitality, curated discussion, and a custom denim experience. Joining as co-hosts, our partners at Gorgias, AfterShip, and Skio. Send us a DM to get on the list. Both events were built to bring together a small number of leaders for conversations that feel harder and harder to find at large industry shows. If either is on your list, now’s the time to lock in your spot. #Shoptalk2025 #eCommerce #Retail #CommerceLeadership