The Next Era of Media Will Reward the Restless
iProspect marks 30 years by urging restless reinvention and AI-era agility to drive measurable growth.
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How AI Can Turn Social Media Marketing Into a Measurable Growth Engine
Joe Gagliese of Viral Nation discusses his vision for the future of AI within social media marketing.
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The Business Case for Rethinking Transparency and Trust in the Agency World
Kristin Jones of Rise discusses transparency in the current agency world, building customer trust, and evolving to meet clients' needs.
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Why CMOs Need to Redesign, Not Just Optimize, Marketing Operations
Oliver Kimberley of Quad discusses the importance of setting CMO priorities, choosing the right partners, and taking a different approach to marketing operations.
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Zeta Global’s CEO Offers an Inside Look at the Agentic AI Opportunity in Marketing
David A. Steinberg of Zeta Global shares the potential value of agentic AI.
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