Ashley R. Cummings is a professional freelance writer, specializing in SaaS, marketing, and advertising. She also runs Content Connect, the newsletter and community to help you grow your content marketing muscles.
Marketers, You Have 9 Minutes to Earn Attention
This post was created in partnership with Viant As TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is [...]
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Sports Fans Want Better Experiences, Not Better Algorithms
This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the [...]
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When Every Moment Becomes a Shopping Moment
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted [...]
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AI Is Changing How Consumers Discover Products
This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes Lions fireside chat co-hosted with [...]
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Building Confidence in an AI-Powered Marketing Future
This post was created in partnership with Zefr AI may be advancing quickly, but many organizations are still figuring out how to turn its potential into practical business value. During [...]
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The Human Advantage in an AI-Powered Marketing World
This post was created in partnership with Treasure AI AI has made it easier to create content, analyze data, and automate work. As those capabilities become more widely available, many [...]
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Using Agentic AI to Connect Across the Funnel
This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates business [...]
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How Marketers Can Get Clean Incrementality Measurements in a Messy World
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior [...]
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Why Audio Is a Trusted Anchor in a Digital World
This post was created in partnership with GroundTruth Audio has always been a trust-driven medium. Now, brands are looking for proof that trust can drive measurable business outcomes. During an [...]
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Marketers Need to Stop Chasing Data and Start Harnessing Audience Signals
This post was created in partnership with Sprout Social Brands have more data than ever, but most of it remains untapped. What’s missing isn’t more data. It’s the signal that [...]
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