Hannah Bowler is a journalist covering the global advertising and media industry, with a focus on agency networks, brand strategy and the evolving role of creativity in business.
Havas Acquires Youth Culture Agency Archrival to Expand Play in North America
Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.
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Dentsu Revives 360i With Lean Team and Fixed-Fee Model
Storied search agency returns as a lean, AI-focused holdco solution
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Discount Tire Hires Arnold, Declaring the Category Should Finally Be Funny
Agency will develop a new creative platform that leans into humor for the car maintenance retailer
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Havas Bets on a Record Label to Reshape Brand-Music Partnerships
Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution [...]
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After 100-Plus Interviews, Mojo Supermarket Finally Finds Its Head of Strategy
Droga5’s Brad Filice joins the independent agency after a nine-month search
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Publicis Groupe Taps Javier Campopiano Following Omnicom Exit
He'll join Leo Constellation as CCO for the Americas and Iberia.
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Mariana O’Kelly Leaves Leo Burnett to Lead Creative at DonerColle Partners
Former Leo Burnett executive creative director joins newly formed agency as chief creative officer
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WPP Media Shows Signs of New Business Bounceback, Report Finds
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
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Moburst’s Latest $11.8M Investment Round Is More Than Just Your Typical Deal
Transaction includes an equity stake in the agency and expanded services for Chrysalis portfolio company NewDay USA
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Marketers From Adobe and Whirlpool Share What They Wish They Knew Starting Out
As the Effie Lions Foundation kicks off its inaugural Voices of the Future program, top marketers share what mentorship has meant to them.
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