Conscious Advertising Network

📍 The Conscious Advertising Network (CAN) is heading to The Future of Media London! Taking place on 3-4 November at Kings Place, the two-day event, organised by Adwanted Events and curated by The Media Leader UK, will bring together over 1,000 media professionals from across the advertising and media industry. Under this year’s theme, Media Means Business, the programme will explore how AI, evolving agency models, audience engagement and new approaches to media planning and measurement are reshaping the industry. As these changes influence where investment flows and how media effectiveness is measured, questions of transparency, accountability and responsible media choices become increasingly timely. CAN’s Head of Membership & Engagement, Nafissa Norris (née Jeetoo), and Senior Research and Insights Manager, Eline Yara Jeanné, will be attending. 📫 If you’ll be there too and would like to connect, get in touch at hello@consciousadnetwork.org. 🔗 Find out more and register: https://lnkd.in/e4aeKxyW #FutureOfMedia #ResponsibleAdvertising #TogetherWeCAN

💬 Menopause awareness has grown. Workplace support needs to move with it. Following Menopause Awareness Day, we’re highlighting Bloom UK’s updated Menofesto, created to help turn greater awareness of menopause into meaningful workplace support. Backed by Bloom’s Understanding Menopause research and input from its members, the updated Menofesto offers a practical support framework organisations can adapt to their own workplaces, helping improve the language, understanding and support across the communications industry. We’re especially pleased to share this work from Bloom UK, where CAN’s Head of Membership & Engagement, Nafissa Norris (née Jeetoo), serves as President. For our industry, meaningful inclusion means turining awareness into workplace practice that respond to people's needs. The Menofesto gives organisations a clear place to start. 🔗 Explore the updated Bloom Menofesto: https://lnkd.in/eE__svzZ #MenopauseAwarenessDay #Inclusion #TogetherWeCAN

🌐 As online information threats evolve, so must the response. Ofcom’s Online Information Advisory Committee (OIAC) has published its first statutory report, alongside new research into information-based threats to elections. The Committee highlights the need for stronger cooperation between government, online services, law enforcement and regulators, as well as a stronger evidence base as technologies such as generative AI reshape the information environment. The advice note looks beyond individual pieces of content to how threats can operate across the wider ecosystem, including through microtargeting and inauthentic advertising. For advertising and media, that wider lens matters. Information integrity is also shaped by the systems and commercial decisions that determine what reaches people, how it reaches them and what gets amplified. Building healthier information environments requires transparency and accountability across the systems that shape what people see online. 🔗 Read the OIAC report: https://lnkd.in/eYzHrEgD 🔗 Read the advice note on information-based threats to elections: https://lnkd.in/eMA-Rucm #InformationIntegrity #OnlineSafety #OnlineHarms #TogetherWeCAN

📍 AI is moving to the heart of the global policy agenda. For advertising, transparency and accountability must keep pace. Speaking at United Nations General Assembly, UK Prime Minister Andy Burnham pledged to put AI at the heart of the UK’s 2027 G20 Presidency, working towards global principles and standards around transparency, access, preparedness and safe AI development. That focus on transparency matters for advertising and media. As AI becomes more embedded in media buying and content generation, it is reshaping the supply chain and the systems through which content is produced, amplified and monetised. For advertisers, this is not only a technology question. It is about having visibility across increasingly complex supply chains, understanding where spend flows, and making media choices that support information integrity.  As AI-driven business models continue to develop, transparency and accountability need to be part of that transition, not considerations further down the line. As the UK shapes its G20 agenda, the advertising industry has a clear stake in what those principles look like in practice. 📺 Watch UK PM Andy Burnham’s pledge on AI, 10:19-14:07: https://lnkd.in/ezAW4cG4 📚 Read the UN Issue Brief co-authored with CAN on AI and Information Integrity: https://lnkd.in/ePj84iHv #InformationIntegrity #TogetherWeCAN

🔎 AI is reshaping children’s lives. What does the evidence tell us? Children do not need to use AI directly for it to shape their lives. A recent report from Digital Futures for Children centre (DFC), authored by Smera Jayadeva and Professor Sonia Livingstone OBE, reviews the current evidence on AI and children’s rights. "Artificial intelligence and children’s rights: A narrative review of evidence" looks at harms across the AI lifecycle, emerging rights-respecting practice, and the evidence and implementation gaps that remain. The review points to the importance of considering children’s rights throughout the lifecycle of AI systems, from design and training data through to deployment. It highlights measures including child rights impact assessments, human rights due diligence, transparency and meaningful participation, while showing that these safeguards are still applied inconsistently in practice. For advertising and media, that rights lens matters too. As AI becomes more embedded across digital environments, it is increasingly part of the systems shaping the content, data practices and commercial decisions children encounter. CAN’s Children’s Rights Guide brings those questions into advertising practice, helping organisations consider children’s rights across media, data, targeting and content. For those looking to explore the evidence and policy implications further, Digital Futures for Children centre (DFC) will host the webinar "Does AI advance or undermine children’s rights? From evidence to policy" on 15th October. 🔗 Read the report: https://lnkd.in/eXxgyMr9 📚 Explore CAN’s Children’s Rights & Wellbeing Guide: https://lnkd.in/eW8-7uDk 📺 Register for the webinar: https://lnkd.in/ezSgz_jw #OnlineSafety #ChildHealthDay #WorldMentalHealthDay #TogetherWeCAN

🔎 How can advertising help change the systems driving climate harm? On 13th October, CAN Co-Founder Harriet Kingaby will join Garth Davies, Dewi Safitri and Shweta Narayan for Plenary 4 at the Global Tipping Points Conference 2026, hosted at Sunway University Malaysia, with Oliver Lacey-Hall moderating the plenary. Harriet will set out a vision for advertising that supports climate action and human rights while delivering commercial effectiveness, and explore the practical changes needed to turn that vision into action. The Declaration on Information Integrity on Climate Change calls for stronger climate information integrity and a diverse, resilient media ecosystem, including through policies on advertising transparency and accountability. In direct response to those commitments, CAN is developing a practical resource to help translate them into action across the advertising supply chain and support more accountable advertising. ⏳ More on this work in the lead-up to COP31. Looking forward to Plenary 4, and to making the case for more accountable advertising that supports climate action, human rights and information integrity. 🔗 Find out more about GTP2026 and register: https://lnkd.in/g_S7A5EU #GTP2026 #InformationIntegrity #ConsciousAdvertising #TogetherWeCAN

🌍 World Dyslexia Day: inclusion in the workplace and in the work For the advertising industry, neuroinclusion is not only a workplace question. It also shapes who gets to make the work, how that work is made, and how neurodivergence is represented to audiences. That question of representation has been brought into focus recently by NDIM - Neurodiversity in Media (NDIM). In a personal reflection following Channel 4’s The Great ADHD Myth?, co-founder Simon Akers considers how media framing can affect understanding, acceptance and support for neurodivergent people. It is a useful reminder that inclusion depends on more than visibility. It also means creating the systems, environments and processes that allow neurodivergent people to contribute and thrive, something NDIM has consistently championed through its work. CAN’s Inclusion Guide brings that thinking into advertising practice, with guidance for building inclusion into teams, briefs, creative, production and media decisions, alongside specialist resources and organisations including NDIM. This World Dyslexia Day, here are three places to continue this conversation:   🔎 Learn more about it via British Dyslexia Association: https://lnkd.in/e5QsMEzb 💭 Read Simon Akers’ reflection via NDIM: https://lnkd.in/e3_-3S_V 📚 Explore CAN’s Inclusion Guide: https://lnkd.in/ei7-i2gg #WorldDyslexiaDay #TogetherWeCAN #RepresentationMatters